THE RIGHT TECHNOLOGY

If you're currently marketing your business online, you know how important it is to reach your customers through a variety of channels: search engines, e-mail marketing, and so on. And with all the upheaval and change in the industry over the last year or so, it has become more important than ever to take advantage of every channel available to you.Putting all your eggs in one basket leaves you at risk of losing *everything* if there is a sudden industry change or buyout.


For example, do you remember how badly some business fared a few months ago when Google made adjustments to its algorithms and dumped thousands of #1-ranking web sites out of sight?!
Businesses that relied 100% on search engine traffic suddenly found themselves with no traffic -- and no sales! Even e-mail marketing is getting more and more complicated. While e-mail is still a powerful marketing tool (Proof: I used it to make more than $2.4 million last year, and I'm on track to do the same again this year), these days you need to work


harder than ever to keep in touch with your list of customers and subscribers. Here's why: Subscribers change their e-mail addresses, leaving you without a way to contact them. Your legitimate messages get wrongfully trashed by overactive junk mail filters. People's free e-mail accounts fill up quickly, causing your messages to bounce back. And even when your e-mail makes it into a subscriber's inbox, it can get lost in a sea of newsletters, personal messages, promotions, and spam if you don't know what you're doing.

For these reasons, many marketers are looking for opportunities to use this new direct-to-desktop technology as a "partner" tool that works hand-in-hand with their e-mail and advertising campaigns. Unfortunately, there are still a few problems with it. the "big boys" have cornered the market Right now, the Fortune 500 companies have cornered the market on direct-to-desktop publishing. And for good reason - they've been the only ones who could afford it.