Pop-up Success Stories

Regular subscribers will already be familiar with Jermaine Griggs of HearandPlay.com, who was profiled in a recent newsletter.Like many web site owners, Jermaine was skeptical about incorporating pop-ups into his marketing strategy until he did some research of his own and discovered how to boost the opt-in rate for his free newsletters: "In the beginning, I was averaging about 10 to 15 subscribers a day," he explained during his interview. "I needed a way to increase this number, so I did some research on how other sites increase their newsletter lists quickly.

I soon found out that all the sites I believed were making real money at the time had one thing in common: They all had pop-ups. Not just basic pop-ups, but more sophisticated ones. Some popped under where you couldn't see them until you left the site. Some could pop up 10, 30, or 120 seconds after you left the site. So I thought, why not put some pop-ups on my site? I figured it wouldn't annoy someone who actually wanted good information on playing the piano by ear. Why risk them not seeing my newsletter sign-up form when I can put it right in front of their face.

So I implemented a delayed pop-up. I've implemented two more pop-ups to appear at five minutes and at 30 minutes (a cookie prevents this from happening every time you go to my site, so only first-time visitors get this). No matter what anyone says about pop-ups, they have increased my subscriber rate by 10 times! I now get about 100 new members every day!"Imagine boosting your conversion rate by 10 times! Needless to say, that was enough to make Jermaine a believer. He continues to use targeted pop-ups on his site and gets great results with very few complaints.

And Jermaine's experience certainly isn't unique. We've interviewed MANY business owners for "Secrets To Their Success" (www.SecretsToTheirSuccess.com) who have reported similar positive results.Examples include...Paul Colligan of FrontPageWorld.com, who increased his opt-in rate by 10 times by adding an entry pop-up Eric Aafedt of InvestmentHouse.com who converts 30-40% of his daily visitors to subscribers with the help of pop-ups .