Thursday, June 4, 2009

New technology

The current situation of direct-to-desktop publishing reminds me of the way things looked on the Internet five years ago, when most companies didn't have web sites yet. Only a few highly funded Internet start-ups (remember the dot-com boom?) had the money, software, and skills to develop a professional site. Then a few companies started looking at how to make web design accessible to the public - and now, user-friendly web design software has made it easy for anyone to create a professional- looking e-commerce web site in minutes! And now, the same situation has come up again.

Back in early 2003, I saw this coming... And I just don't think it's fair that Fortune 500 companies are the only ones that can afford this technology, while marketers like you and me have to settle for inferior, stop-gap solutions. So I'll let you in on a little secret... My team and I have been quietly working on a solution that's going to allow "regular" home business owners start using "direct-to-desktop" technology - for a fraction of the cost that these Fortune 500
companies are paying.

I don't want to say too much about it right now... But I will tell you that it's going to contain all the features I've mentioned in this article - plus we're making sure you have customization, branding, and tracking tools BEYOND what these $10,000+ solutions typically offer. That's all I want to say about it right now ;-) But keep an eye on your inbox over the next couple of weeks, because we're nearly ready to make it public.


It's going to be huge, and for the first time *ever*, I'm going to let you start using it at the same time I do -- before our competitors get wind of this! Like I said, this technology is really hot right now. I want to give you a leading edge by making sure you reach the market with this FIRST! Publishing lets you send HTML messages directly to your customers' desktops - instantly, reliably, and electronically - without having to wrestle with e-mail filters, bounce backs, or competition.

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