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Whether it's more information about a particular topic, or a product that complements something they already own, the more you customize your pop-up offers to speak directly to visitors' needs, the more likely you are to see a positive response. And don't trample your visitors beneath a herd of speeding, repetitive pop-ups! This is why pop-ups have a bad reputation -- used irresponsibly, they can be extremely annoying! Use cookies and carefully timed pop-ups to limit how many pop-ups any one visitor to your web site sees, and don't ask visitors to take an action or respond to an offer they've already acted on.

Start with ONE pop-up and build from there. Test each one carefully before adding another. Watch both the conversion rate on the pop-up AND the sales page where the pop-up appears. If your pop-up is getting no response, and the conversion rate on your sales page is plummeting, you're doing something wrong. Back up and start over! Consider making your first pop-up an immediate entry pop-up that contains an opt-in offer for your newsletter or subscriber list. We've had HUGE success with this, and we've seen plenty of other businesses (in a wide range of industries) experience similar success.

Finally, I'd just like to mention that, since I'm a big believer in the value of pop-ups, I've been working on a custom "pop-up builder" solution that's going to give my "Marketing Tips" subscribers the ability to automatically create custom pop-ups that use special cookie tracking and timing. PLUS some very cool technology that you probably haven't seen anywhere else yet that's going to dramatically change how your pop-ups look and where they appear, without getting all caught up in the "pop-up killer" technology.

I don't want to say any more than that right now. Just keep an eye on your inbox for the next 2 weeks, because I'll be sending you an e-mail explaining it shortly. And remember. Pop-up technology is extremely easy to start using and benefiting from. We're getting an extra 5,000 subscribers per month from just ONE of our pop-ups. Imagine what a 10% increase in subscribers or sales could mean for YOUR bottom line.