Increase the percentage

It's a fast, easy way to immediately increase the percentage of visitors who opts in to your subscriber list. You can include a free newsletter offer, a free series of auto responders ("4 Lesson Series on How To..."), free articles or eBooks via e-mail, free password access to your article archive, entry to a contest, whatever! As long as the information you're offering has high perceived value to your market, it's not unreasonable to expect to convert 10% or more of your visitors to subscribers.

If you're running a survey on your site, a pop-up can be a handy way to ask visitors to take part, and then lead them through your questions. When they're finished, the original window they started on will still be open and they won't have lost their place. Another great idea is to design a pop-up for people who leave your site without buying anything. Imagine being able to get feedback from these people about why they didn't buy!

Immediately find out what your key obstacles are to selling even more... Is your price too high? Did they misunderstand something on your site? Was the benefit not clear enough? This can be the single most important market research any existing web site owner can do! If people decide to buy your product, you can use a pop-up to thank them for the sale and suggest some complementary products. Because the window opens with a confirmation of the original order and a nice thank-you, the customer won't consider the message intrusive.

You could even use a pop-up to suggest a complementary product once a visitor has looked at a specific item. You've probably seen those annoying pop-up ads some sites serve, which are disguised to look like a warning window from your computer -- "System Resources Low" for instance. There have been lawsuits launched against deceptive pop-ups like these, so this is something you want to stay away from.