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Jim Tarabocchia of Just-Binoculars.com who generates several hundred "extra" visitors per day using pop-unders Richard Grady of TheUSTrader.com who uses an entry pop-up to help add 1,500 to 2,500 subscribers to his opt-in list each month It was a lesson Shawn Whee land of HomeBusinessGo.com learned late, in what he says was his biggest mistake: "I failed to capture e-mail addresses in a pop-up window for the first year. I mentioned that my readership is around two hundred thousand people... It would be a million or more if I would have placed the pop-up offer on the site from day one.

Want more proof? One of our own entry pop-ups is responsible for generating an EXTRA 5,000 SUBSCRIBERS PER MONTH -- minimum! Proven Pop-up Strategies for Your Site Why have these entrepreneurs had so much success with pop- ups? Because they have discovered what sets an effective pop-up apart from the "garbage" pop-ups that so many people are sick of. They know that for pop-ups to work, they have to be targeted to the viewer and used strategically.

Here are some of the most successful types of pop-ups web site owners can use: Information Pop-Ups: This kind of pop-up appears when a visitor clicks on a link or an image -- the visitor has full control over if and when they see it, as well as for how long. Information pop-ups are especially valuable in places where your customers might have questions or need more detail, but you don't have room to present the information, and you don't want them leaving the page they're on (i.e. your sales page or order form).

You can use information pop-ups to show larger pictures of products, present detailed "help" information, list special product features that only a limited portion of your audience will be interested in, and much more. The chief benefit of information pop-ups is that they allow you to provide this "extra" information without cluttering your sales page OR distracting from your sales process. Opt-In Offer Pop-Ups: Perhaps "the" most powerful offer you can include in a pop- up is free information -- in exchange for visitors' names and e-mail addresses.