Thursday, June 4, 2009

Advertising revenues

For another example, I have a friend who has a website that entices a great number of people to come because of a free service he offers. He devotes about one hour every couple of days or so managing the site, and sells banner advertising to various corporations. He is making in excess of $90,000 in advertising revenue... and still working his regular full-time job which pays him another $37,000.


And to boot, the potential of this site (and its advertising revenues) growing three times the size is very, very possible in the next few months! If you are willing to invest the time and effort with the realization that you could do this for six months and get nowhere then this approach may be for you. The chances of making a success of this type of site are much smaller than simply selling a product or service online. But if you have a successful site, the initial time commitments are well worth it since the site can pay off in big profits with a minimal maintenance commitment afterwards.


Let's discuss method #2 above (attracting volume to sell advertising space).
Assume for example's sake that you have 10,000 visitors to your site per month. If you had multiple sub-pages on that website, you could be generating hundreds of thousands of hits every month (the sub-pages could be separated sections of material or information, chapters or whatever). Now, it is not unreasonable.


To charge $250.00 to place a banner on each of the sub-pages in a scenario like this, so assuming I have 15 sub-pages and am keeping my price list at a measly $250 per banner (one at the top of each sub-page). That's $250 times 15 which is... hmmm... about $3,750 per month - just for letting a few people have the privilege of placing their ads! I no longer have to take orders, ship anything or provide any customer service... we just collect advertising fees, every month.

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